Green wash
Some businesses are genuinely committed to making the world a better, greener place. But for far too many others, environmentalism is little more than a convenient slogan. Buy our products, they say, and you will end global warming, improve air quality, and save the oceans. At best, such statements stretch the truth; at worst, they help conceal corporate behaviour that is environmentally harmful by any standard.
More than 95 per cent of consumer products claiming to be green are committing at least one of the “sins” of Green washing, according to The Sins of Green washing.
The Sins of Green washing: Home and Family Edition is the third study conducted by TerraChoice to survey of green claims made by marketers and manufacturers on consumer products. The study surveys 5,296 products in Canada and the U.S. that make an environmental claim. Between March and May 2010, TerraChoice visited 19 retail stores in Canada and 15 in the United States.
As consumers demand greener products, companies are attempting to meet that demand with more green products.
Green products exhibited slightly less Green washing in 2010 than was present in the 2009 Sins of Green washing study, the proportion of sin-free products appears to have doubled in each of the last two studies, from less than 1 per cent in 2007 to less than 2 per cent in 2009, and to almost 4.5 per cent in 2010.
Green washing is still a significant problem: this year TerraChoice found that over 95 per cent of “greener” products commit one or more of the seven “Sins of Greenwashing”.
Companies improve with practice
Categories such as building materials, construction and office products contained more “sin-free” products than categories where “green experience” was less developed, such as baby products, toys, and consumer electronics.
Big box stores are gentle green giants
Eco-Labelling is an important solution, and sometimes part of the problem
BPA- and phthalate-related claims are skyrocketing
BPA-free claims increased by 577 per cent from 2009 to 2010.
Phthalate-free claims increased in 2550 per cent from 2009 to 2010.
Two-thirds of BPA and phthalate-related claims appear on toys and baby products.
Toys and baby products
100 hundred per cent of toys and 99.2 per cent of baby products surveyed are guilty of some form of Green washing.
BPA-free claims are up by 577 per cent since the 2009 Sins of Green washing study, appearing more frequently among toys and baby products than any other category studied.